19:12 - 06:12

When are you?

WhenAreYou is a Project that
promotes cultural exchange
and urban experience
between two cities through
Art, Design and Technology.

A Sala

Overlapping social and cultural boundaries in Contemporary life
A reflection on how we live together, overlapping difficulties of sharing the same space, as well as social and cultural boundaries.

Through an empirical research, the project creates a dialogue based on humanrelations, established social rules and commands, setting up a western style living room, with furniture developed as an output of a drift research in Beijing.

From found objects to industry left overs.
From handmade to industrial.
From craft to digital crafting.

How are we living?
How do we interact?
How can we preserve our legacy while exploring new realities?

Acknowledging the street as an open platform for discussions, the installation is a starting point for territorial mapping and interactive experiences, where the designer leads the citizens to recognize their place and environment, discussing their behaviour in society, consumerism, social relations and contemporary ways of interacting, undertaking  social  manners  to  another  level.

Gathering leftovers collected and negotiated among the community of Cao Chang Di, where the project took place, the designers had the opportunity to exchange with the residents, learning about how they handle their leftovers, displacing them to evoke one of the most expressive aspects of the Brazilian design, that rose as answer to an over consumption society, combined with the lack of support of the Brazilian industry and made famous through the Campanas brothers. Through this equation is that many young Brazilian designers are moving forward in their research, influenced by a popular universe mixing ready-made and Dada concepts with codes that pass through the research of new materials and resource savings.

A Sala, invites you to sit down, take a sit.
After all, that’s why men first designed a chair to and reason number that lead us to Design. We want to talk, comfortably. Grab your chair, relax and chat.

A Place to Departure

Encompassing technology in a silent and transparent way
An installation designed to create a connection between these two cities and their citizens through a gentle touch.

Undertaking a reflection about how we live with technology and how can we improve our life and amplify our intimacy decreasing distance and increasing our connections, the installation held a hidden haptic feedback system, stretching the concept of digital interaction, encompassing technology in a silent way

Glass and wood were the materials chosen to grant the piece a simple look, disappearing with technology in order to leave only the connections between people. The pattern that was laser cut in wood, was designed by algorithms embodied by geographic coordinates of its place to be, associated with a classic chinese pattern. It is the place that defines the form. Therefore, there were two diferente Windows, for two different cities.

A Place to Departure, understands technology as a tool to improve life and decrease distance, inviting people to touch the glass and feel the other side of the World, through a subtle vibration. The vibration is the answer of the touch of two people, in the equivalente point of the two glasses at the same time.

The installation was first presented simultaneously at BJDW 2014 at Cao Chang Di Community and at Coletivo Amor de Madre Gallery in Sao Paulo, in a partnership between D3 and Coletivo Amor de Madre.

Hush Declamation

Interposing experiences and selves in a silent conversation
While overlaying clashes and resemblances of both cities, the artists bond instantly, getting lost and found in themselves.

During their drifting process, artist Nana Janus and Ju Matos, were interposed not only by the experience, but also by themselves as they were trying to find Sao Paulo in Beijing.

Performance no 1 - Looking for Sao Paulo in Beijing

For their first Performance, they have crossed the city of Beijing, as twins, placing signs written in Chinese, inviting people to join them in the research either coming to our station in Cao Chang Di, or following the project in Instagram.

Performance no 2 - Finding their Place

On the second performance, the artists merged into one. Not only among the two of them, but with their territory, as they found their place in Cao Chang Di, where the A Sala installation held the starting point of the connection between cities aligning the project concept.

Performance no 3 - Let Forever Be

For the last performance, they presented themselves as part of the place, playing with their bodies to enroll the development of design, following the assemblages that were develop to create the place that welcomed the Chinese audience to rethink the use of space and leftovers, through dialogues on ways of living a contemporary life.

Deconstructing Cities

Joining realities to make dream cities possible
Art and design as an exchange tool with no business intentions.

A project developed by architect and designer Henrique Stabile that welcomes people from all over the World to share their pictures in Instagram to be digitally manipulated by him evoking exchanges between cities and citizens

Exploring the cities details through the lenses of everyone carrying a smartphone or camera that enables the user to share the pictures in the social network can be part of it, as the project is established as an open platform.

The idea behind it is to build new realities by merging different landscapes and architectures, from cities all over the world, rethinking urbanism by deconstructing landscapes in order to blend opposite figures into constructing a new reality.

Specially for BJDW 2014, the project was presented as a live show, where the designer was selecting pictures through the #whenareyou hashtag, joining both Beijing and Sao Paulo, continuing the dialogue that was been discussed through the whole project.

During BJDW The designer discussed new outcomes for urban life improvement, through image manipulation and introduced apps that anyone can free download to deconstruct their own images. During the day, the pictures were printed and available to be exchanged.

Continuing Coletivo Amor de Madre’s interest for creating new commercial relations, none of the pictures were sold, just exchanged by anything anyone was willing to change for, either a cup of coffee, a smile or a good conversation.

The Curator's View

Photo of Olivia
Olivia Yassudo
Having the mission to present the city of Sao Paulo during the Beijing Design Week 2014, we have established as a curatorial guideline to create a dialogue, between both cities, through art, technology and design.

Researching on resemblances and diversities that make us feel part and apart, #WhenAreYou was an invitation to drift around, through different cities, old concepts and new ideas, reevaluating possibilities by recognizing our behavior toward the city and its citizens.

Evoking a reflection on How Are We Living Together, Coletivo Amor de Madre, invited artists, designers, architects, programmers, engineers, journalists and storytellers, to discuss our current design status, through projects that were live presented and developed in both Sao Paulo and Beijing simultaneously.

All the projects presented here, discourse about reducing distances and connecting people. No matter where you are. We have built ourselves a new territory. Our Time. Our Place.

The Time is Now.

Welcome to now. When are you?

Find us. Get Lost.

Olivia Yassudo
Coletivo Amor de Madre

Comissioned by
Colletivo Brand

COLETIVOAMORDEMADRE seeks to create exchanges, share information and rethink our mindset developing and trading design works in varied scales by contemporary designers and artists from distinct regions and cultures of the world.

Extra Notes

WhenAreYou was comissioned by Coletivo Amor de Madre and first presented from 26th September untill 3rd October 2014.

The Project was made possible thanks to Beijing Design Week, who not only invited us to show our work, but let us do it in the most free way, letting us explore the city and the design field in a very experimental way.

Thanks for D3 team, for making anything we believed true; for Pedrinho Fonseca for naming our Project and along with Isa Herig capturing our moments; to Juliana Fava for asking the right questions and Leticia Lineira for giving all the support needed throughout the project. Special Thanks to Mauricio Arruda, Guto Requena, Marko Brajovic and studios, for having accepted our invitation in 2011 to discuss Sao Paulo through design, creating one of the most remarkable’s exhibition we ever made, that lead us so many times to review our role in design inspiring this Project in Beijing.

In collaboration with
D3 Brand

D3 overlaps software development, hardware engineering and interface design since 2002. Back then, high school friends, Edson Pavoni and João Souza aimed to explore their passion for interactive design, using cutting edge technology with humanistic purposes, combining and balancing science and poetry.